> ## Documentation Index > Fetch the complete documentation index at: https://docs.medstrato.com/llms.txt > Use this file to discover all available pages before exploring further. # Email Templates > Choose an email template for a campaign and customize content, layout, and dynamic placeholders for events or products. Email template library for campaigns ## What you can do * Start from a proven template for faster drafting. * Keep branding and structure consistent across campaigns. * Use dynamic placeholders (variables) to personalize at scale. ## Common template types The system offers specialized templates tailored to common industry engagement scenarios: * **Event invitations and follow-ups**: pre-mapped placeholders (e.g., `{{event_name}}`) to pull event context. * **Strategic Engagement**: The "KOL Engagement" template is designed for high-touch, personalized outreach regarding collaboration opportunities. * **Product and Innovation Updates**: "New Feature Announcement" and "Product Update" templates allow for the structured presentation of new technical capabilities or medical device specifications to relevant experts. * **Periodic Outreach**: The "Newsletter" template facilitates regular organizational updates to maintain long-term professional relationships. ## Drafting options Users have full flexibility in how they construct their communications: * **Start from Scratch**: Enables the creation of a completely custom email layout for unique requirements. * **Template Utilization**: Users can select a pre-defined template as a foundation and modify it using the integrated drag-and-drop editor. * **Dynamic Data Integration**: Templates utilize standardized variables to personalize content at scale, ensuring each recipient receives relevant information regarding specific events or products. ## Next step: set variables and preview Once a template is selected, the system transitions to the "Create Email" interface, where users can refine the subject line, preview the layout across different devices, and finalize the HTML/CSS content before deployment. This ensures that all outgoing communications meet professional standards and strategic objectives. Related guides: * [Personalization variables](/guides/campaign/personalization-variables) * [Preview & test emails](/guides/campaign/preview-and-testing)