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Why Prompts Matter

MedStrato AI is powerful, but the quality of output depends on the quality of input. Better prompts lead to:
  • More relevant, specific content
  • Fewer rounds of editing
  • Content that matches your tone and brand
  • Actionable recommendations

Prompt Engineering Principles

1. Be Specific, Not Vague

Vague PromptSpecific Prompt
”Write an email to a KOL""Write a formal invitation email to a Tier 1 cardiologist for our Q2 advisory board on TAVR innovations in Boston"
"Create a report""Generate a competitive landscape analysis of robotic surgical systems in orthopedics, focusing on US market, past 2 years"
"Draft a follow-up""Draft a thank-you email to Dr. Smith who attended our structural heart advisory board yesterday, referencing his input on valve durability”

2. Provide Context

Include relevant background information:
Context: We are a medical device company specializing in structural heart
devices. Our target KOLs are interventional cardiologists performing TAVR
and TEER procedures.

Task: Write an invitation email for our upcoming advisory board.

3. Specify the Output Format

Tell the AI what you want:
SpecificationExample
Length”Keep it under 200 words”
Tone”Professional but warm”
Structure”Use bullet points for key benefits”
Audience”Written for a busy clinician”

4. Use Examples (Few-Shot)

Provide an example of what good output looks like:
Write an email similar to this style:

"Dear Dr. Johnson,

I hope this message finds you well. Your recent publication on bicuspid
aortic valve management caught our attention, and I wanted to reach out
regarding an opportunity to share your expertise..."

Now write a similar email for Dr. Chen, referencing her work on TEER outcomes.

Slash Commands Reference

MedStrato AI supports slash commands for common tasks:

Outreach Commands

CommandPurposeExample
/outreach product [product] to [specialty] KOLsProduct introduction/outreach product TAVR system to interventional cardiologists
/outreach cold to [specialty] KOLsInitial contact/outreach cold to cardiac surgeons
/outreach followupFollow-up sequence/outreach followup

Event Commands

CommandPurposeExample
/event remind [event name]Event reminder/event remind Q2 Advisory Board
/event thankyou [event name]Post-event thank you/event thankyou Boston Symposium
/event noshow [event name]No-show follow-up/event noshow Training Workshop

Campaign Commands

CommandPurposeExample
/campaign newsletter to [audience]Newsletter draft/campaign newsletter to structural heart KOLs
/campaign launch [product]Product launch sequence/campaign launch NextGen Valve

Discovery Commands

CommandPurposeExample
/discover [count] [specialty] KOLsFind new KOLs/discover 20 electrophysiology KOLs

Prompt Templates by Use Case

KOL Outreach Email

Write a [formal/casual] email to [KOL name/type], a [specialty] at [institution].

Purpose: [invitation/introduction/follow-up]
Key message: [what you want to communicate]
Call to action: [what you want them to do]
Tone: [professional/warm/urgent]
Length: [word count or "brief"]

Context: [any relevant background]
Example:
Write a formal email to Dr. Sarah Chen, an interventional cardiologist at
Cleveland Clinic.

Purpose: Invitation to advisory board
Key message: We value her expertise in TEER procedures and want her input
on our next-generation device
Call to action: Confirm availability for March 15 meeting in Boston
Tone: Professional but warm
Length: Under 200 words

Context: She has published extensively on mitral valve repair outcomes and
spoke at our last symposium.

Event Communication

Write a [invitation/reminder/thank you] for [event name].

Event details:
- Type: [advisory board/conference/webinar]
- Date: [date]
- Location: [location or virtual]
- Duration: [time commitment]

Audience: [who is receiving this]
Key benefits: [why they should attend/attended]
Action required: [RSVP/no action/feedback request]

Investigation/Research Query

Generate a [report type] on [topic].

Scope:
- Time period: [recent/past year/past 5 years]
- Geography: [global/US/EU/APAC]
- Focus areas: [specific aspects to cover]

Output:
- Depth: [executive summary/standard/comprehensive]
- Key questions to answer: [list specific questions]
- Deliverable format: [sections to include]
Example:
Generate a competitive landscape analysis on transcatheter mitral valve repair.

Scope:
- Time period: Past 2 years
- Geography: US and EU markets
- Focus areas: Market share, clinical outcomes, pricing, pipeline

Output:
- Depth: Standard (5-10 pages)
- Key questions: Who are the top 3 players? What differentiates their
  approaches? What are the unmet needs?
- Sections: Executive summary, market overview, competitor profiles,
  SWOT analysis, outlook

Content Creation (Press/Articles)

Write a [article type] about [topic].

Audience: [who will read this]
Tone: [thought leadership/educational/promotional]
Key points to cover: [bullet list]
SEO keywords: [if applicable]
Length: [word count]
Call to action: [if applicable]

Advanced Techniques

Chain of Thought

For complex tasks, ask the AI to think step by step:
I need to plan outreach to 50 KOLs for our product launch.

Please:
1. First, suggest how to segment these KOLs by tier and specialty
2. Then, recommend different messaging approaches for each segment
3. Finally, draft a sample email for each segment

Iterative Refinement

Start broad, then narrow:
Round 1: "Draft an advisory board invitation for cardiologists"
Round 2: "Make it more concise, under 150 words"
Round 3: "Add a specific reference to the KOL's recent publication on TAVR"

Role Assignment

Tell the AI what perspective to take:
You are a Medical Affairs director at a structural heart device company.
Write an email to a Tier 1 KOL inviting them to serve on your scientific
advisory board.

Common Mistakes and Fixes

MistakeProblemFix
Too vagueGeneric outputAdd specificity: who, what, when, why
No contextMisaligned contentProvide background on your company, product, audience
Too longAI gets lostBreak into smaller requests
Unclear output formatWrong structureSpecify format, length, sections
Expecting perfectionFrustrationPlan for editing and refinement

Quality Checklist

Before using AI-generated content, verify:
  • Accuracy: Are facts and claims correct?
  • Tone: Does it match your brand voice?
  • Compliance: Does it meet regulatory requirements?
  • Personalization: Is it appropriately customized?
  • Call to action: Is the next step clear?
  • Length: Is it appropriate for the channel?
Always review AI-generated content before sending externally, especially for regulatory or medical claims.