Why Prompts Matter
MedStrato AI is powerful, but the quality of output depends on the quality of input. Better prompts lead to:
- More relevant, specific content
- Fewer rounds of editing
- Content that matches your tone and brand
- Actionable recommendations
Prompt Engineering Principles
1. Be Specific, Not Vague
| Vague Prompt | Specific Prompt |
|---|
| ”Write an email to a KOL" | "Write a formal invitation email to a Tier 1 cardiologist for our Q2 advisory board on TAVR innovations in Boston" |
| "Create a report" | "Generate a competitive landscape analysis of robotic surgical systems in orthopedics, focusing on US market, past 2 years" |
| "Draft a follow-up" | "Draft a thank-you email to Dr. Smith who attended our structural heart advisory board yesterday, referencing his input on valve durability” |
2. Provide Context
Include relevant background information:
Context: We are a medical device company specializing in structural heart
devices. Our target KOLs are interventional cardiologists performing TAVR
and TEER procedures.
Task: Write an invitation email for our upcoming advisory board.
Tell the AI what you want:
| Specification | Example |
|---|
| Length | ”Keep it under 200 words” |
| Tone | ”Professional but warm” |
| Structure | ”Use bullet points for key benefits” |
| Audience | ”Written for a busy clinician” |
4. Use Examples (Few-Shot)
Provide an example of what good output looks like:
Write an email similar to this style:
"Dear Dr. Johnson,
I hope this message finds you well. Your recent publication on bicuspid
aortic valve management caught our attention, and I wanted to reach out
regarding an opportunity to share your expertise..."
Now write a similar email for Dr. Chen, referencing her work on TEER outcomes.
Slash Commands Reference
MedStrato AI supports slash commands for common tasks:
Outreach Commands
| Command | Purpose | Example |
|---|
/outreach product [product] to [specialty] KOLs | Product introduction | /outreach product TAVR system to interventional cardiologists |
/outreach cold to [specialty] KOLs | Initial contact | /outreach cold to cardiac surgeons |
/outreach followup | Follow-up sequence | /outreach followup |
Event Commands
| Command | Purpose | Example |
|---|
/event remind [event name] | Event reminder | /event remind Q2 Advisory Board |
/event thankyou [event name] | Post-event thank you | /event thankyou Boston Symposium |
/event noshow [event name] | No-show follow-up | /event noshow Training Workshop |
Campaign Commands
| Command | Purpose | Example |
|---|
/campaign newsletter to [audience] | Newsletter draft | /campaign newsletter to structural heart KOLs |
/campaign launch [product] | Product launch sequence | /campaign launch NextGen Valve |
Discovery Commands
| Command | Purpose | Example |
|---|
/discover [count] [specialty] KOLs | Find new KOLs | /discover 20 electrophysiology KOLs |
Prompt Templates by Use Case
KOL Outreach Email
Write a [formal/casual] email to [KOL name/type], a [specialty] at [institution].
Purpose: [invitation/introduction/follow-up]
Key message: [what you want to communicate]
Call to action: [what you want them to do]
Tone: [professional/warm/urgent]
Length: [word count or "brief"]
Context: [any relevant background]
Example:
Write a formal email to Dr. Sarah Chen, an interventional cardiologist at
Cleveland Clinic.
Purpose: Invitation to advisory board
Key message: We value her expertise in TEER procedures and want her input
on our next-generation device
Call to action: Confirm availability for March 15 meeting in Boston
Tone: Professional but warm
Length: Under 200 words
Context: She has published extensively on mitral valve repair outcomes and
spoke at our last symposium.
Event Communication
Write a [invitation/reminder/thank you] for [event name].
Event details:
- Type: [advisory board/conference/webinar]
- Date: [date]
- Location: [location or virtual]
- Duration: [time commitment]
Audience: [who is receiving this]
Key benefits: [why they should attend/attended]
Action required: [RSVP/no action/feedback request]
Investigation/Research Query
Generate a [report type] on [topic].
Scope:
- Time period: [recent/past year/past 5 years]
- Geography: [global/US/EU/APAC]
- Focus areas: [specific aspects to cover]
Output:
- Depth: [executive summary/standard/comprehensive]
- Key questions to answer: [list specific questions]
- Deliverable format: [sections to include]
Example:
Generate a competitive landscape analysis on transcatheter mitral valve repair.
Scope:
- Time period: Past 2 years
- Geography: US and EU markets
- Focus areas: Market share, clinical outcomes, pricing, pipeline
Output:
- Depth: Standard (5-10 pages)
- Key questions: Who are the top 3 players? What differentiates their
approaches? What are the unmet needs?
- Sections: Executive summary, market overview, competitor profiles,
SWOT analysis, outlook
Content Creation (Press/Articles)
Write a [article type] about [topic].
Audience: [who will read this]
Tone: [thought leadership/educational/promotional]
Key points to cover: [bullet list]
SEO keywords: [if applicable]
Length: [word count]
Call to action: [if applicable]
Advanced Techniques
Chain of Thought
For complex tasks, ask the AI to think step by step:
I need to plan outreach to 50 KOLs for our product launch.
Please:
1. First, suggest how to segment these KOLs by tier and specialty
2. Then, recommend different messaging approaches for each segment
3. Finally, draft a sample email for each segment
Iterative Refinement
Start broad, then narrow:
Round 1: "Draft an advisory board invitation for cardiologists"
Round 2: "Make it more concise, under 150 words"
Round 3: "Add a specific reference to the KOL's recent publication on TAVR"
Role Assignment
Tell the AI what perspective to take:
You are a Medical Affairs director at a structural heart device company.
Write an email to a Tier 1 KOL inviting them to serve on your scientific
advisory board.
Common Mistakes and Fixes
| Mistake | Problem | Fix |
|---|
| Too vague | Generic output | Add specificity: who, what, when, why |
| No context | Misaligned content | Provide background on your company, product, audience |
| Too long | AI gets lost | Break into smaller requests |
| Unclear output format | Wrong structure | Specify format, length, sections |
| Expecting perfection | Frustration | Plan for editing and refinement |
Quality Checklist
Before using AI-generated content, verify:
Always review AI-generated content before sending externally, especially for regulatory or medical claims.