Overview
The Competitive Dashboard gives product managers a bird’s-eye view of how their portfolio stacks up against the competition. It pulls data from your products, competitor products, and specifications to generate real-time competitive intelligence.
Where to find it
Open Products — the dashboard is accessible from the product detail view when you have competitive data configured.
Dashboard components
KPI cards
Five key metrics at the top of the dashboard:
| KPI | What it measures |
|---|
| Total Products | Number of products in your portfolio |
| Competitors Tracked | Number of competitor products being monitored |
| Avg Competitive Score | Average competitive score across your portfolio (0–100) |
| Coverage Gaps | Number of spec categories where competitors have data and you don’t |
| Portfolio Health | Overall health score combining completeness, competitive positioning, and recency |
Product line heatmap
A visual grid showing competitive scores by product line. Each cell is color-coded:
- Green (70+) — Strong competitive position
- Yellow (40–69) — Moderate, needs attention
- Red (below 40) — Weak, action required
Click any cell to drill into the specific product and see what’s driving the score.
Gaps board
Surfaces the most important competitive gaps — areas where competitors outperform your products or where you’re missing specification data entirely. Gaps are prioritized by business impact.
Highlight cards
Wins and threats at a glance:
- Wins — Products or specs where you clearly lead the competition
- Threats — Areas where competitors have recently improved or where your advantage is narrowing
Action items
The dashboard surfaces specific, actionable alerts:
| Alert type | Example |
|---|
| Missing specs | ”Product X has no safety certifications listed” |
| Stale data | ”Product Y hasn’t been updated in 90 days” |
| Competitive gap | ”Competitor Z added a new feature you don’t track” |
The dashboard updates automatically as you add products, link competitors, and fill in specifications. The more data you provide, the more useful the competitive intelligence becomes.
